We’re all too close to the edge

Last week, I realized that I spend a total 1.5 hours each day mentally cursing at the world as I commute back and forth to work. I'm not particularly proud of this person whom I become, but I'd be lying if I said there wasn't a pent-up rage welling up within me, ready to go… Continue reading We’re all too close to the edge

Finding Fulfillment · Forging your future

At the AP: Working the plan

The first few weeks of my internship at the AP have been dedicated to situational analysis of macro-environmental conditions, the market situation, company and competitor analysis, customer analysis and LinkedIn research. Using tools learned in Prof. Killaly's strategy course and Dr. Shah's Goizueta Marketing Strategy Consultancy, I've completed competitive market analysis comparing the APs strengths… Continue reading At the AP: Working the plan