Last week, marketers, industry leaders and data junkies descended on the landmark Fontainebleau Hotel on Miami Beach for the annual Clarabridge conference to discuss the next revolution in customer experience marketing. Whether attendees were there to hear about the latest in CX trends or simply sunbathe on South Beach was unclear, but for me, the… Continue reading When Business Meets Pleasure: Working Luxuriously from Miami Beach
It’s the final week of my internship here at The AP, and it’s been a truly rewarding experience. I’m still in disbelief at how quickly 12 weeks have passed! My mentors have guided me in better understanding B2B marketing, and through the weeks, they have given me more ownership of assignments. While the first part… Continue reading At the AP: The Home Stretch
The first few weeks of my internship at the AP have been dedicated to situational analysis of macro-environmental conditions, the market situation, company and competitor analysis, customer analysis and LinkedIn research. Using tools learned in Prof. Killaly's strategy course and Dr. Shah's Goizueta Marketing Strategy Consultancy, I've completed competitive market analysis comparing the APs strengths… Continue reading At the AP: Working the plan
The Atlanta Journal-Constitution, Yahoo, CNN, The New York Times, The Wall Street Journal, Fox News … These are the sources from which you probably read your news each day. One of the things that these news organizations and aggregators have in common is that they get a bulk of their news from The Associated Press,… Continue reading At the AP: Planning the Work
Five years ago, as I emptied my bedroom at Countryside Apartments in Gainesville, leaving behind a shoddily painted magenta wall and an equally distasteful pastel pink one, my roommate at the time, also a journalism student at the University of Florida, said she'd really miss us being roommates and hoped that we'd be roommates again… Continue reading Of Friendly Fate and Familiar Faces
It's summer, and if you're in a full-time MBA program, it means you're off to your summer internship to try your hand at the job you really wanted all this time, but didn't know you wanted until you started going to all the speed dating networking events and company presentations that you never had enough… Continue reading What’s Big, Shiny and Read All Over?
As if to welcome me to my new job, on October 20, my editors sent me to cover the book signing of southern culinary icon Paula Deen when she stopped in Monroe on her book tour for her latest release (and New York Times bestseller), "Paula Deen's Southern Cooking Bible." Hundreds of people were lined… Continue reading Hey y’all