Finding Fulfillment

Goizueta Keystone Week: Illuminating the Path Ahead

Every year at Goizueta Business School, second-year, Full-Time MBA students return to campus, with a little more bounce in their step, holding their heads a little higher. With summer internships behind them, students are more confident in their abilities. While all of them have gained valuable knowledge and skills from their internship experiences, not all… Continue reading Goizueta Keystone Week: Illuminating the Path Ahead

Finding Fulfillment · Forging your future

At the AP: The Home Stretch

It’s the final week of my internship here at The AP, and it’s been a truly rewarding experience. I’m still in disbelief at how quickly 12 weeks have passed! My mentors have guided me in better understanding B2B marketing, and through the weeks, they have given me more ownership of assignments. While the first part… Continue reading At the AP: The Home Stretch

Finding Fulfillment · Forging your future

At the AP: Working the plan

The first few weeks of my internship at the AP have been dedicated to situational analysis of macro-environmental conditions, the market situation, company and competitor analysis, customer analysis and LinkedIn research. Using tools learned in Prof. Killaly's strategy course and Dr. Shah's Goizueta Marketing Strategy Consultancy, I've completed competitive market analysis comparing the APs strengths… Continue reading At the AP: Working the plan

Finding Fulfillment · Forging your future

At the AP: Planning the Work

The Atlanta Journal-Constitution, Yahoo, CNN, The New York Times, The Wall Street Journal, Fox News … These are the sources from which you probably read your news each day. One of the things that these news organizations and aggregators have in common is that they get a bulk of their news from The Associated Press,… Continue reading At the AP: Planning the Work