Finding Fulfillment · Forging your future

At the AP: The Home Stretch

It’s the final week of my internship here at The AP, and it’s been a truly rewarding experience. I’m still in disbelief at how quickly 12 weeks have passed! My mentors have guided me in better understanding B2B marketing, and through the weeks, they have given me more ownership of assignments. While the first part… Continue reading At the AP: The Home Stretch

Finding Fulfillment · Forging your future

At the AP: Working the plan

The first few weeks of my internship at the AP have been dedicated to situational analysis of macro-environmental conditions, the market situation, company and competitor analysis, customer analysis and LinkedIn research. Using tools learned in Prof. Killaly's strategy course and Dr. Shah's Goizueta Marketing Strategy Consultancy, I've completed competitive market analysis comparing the APs strengths… Continue reading At the AP: Working the plan

Finding Fulfillment · Forging your future

At the AP: Planning the Work

The Atlanta Journal-Constitution, Yahoo, CNN, The New York Times, The Wall Street Journal, Fox News … These are the sources from which you probably read your news each day. One of the things that these news organizations and aggregators have in common is that they get a bulk of their news from The Associated Press,… Continue reading At the AP: Planning the Work

Reflections

A fat nation: who’s feeding whom?

For just seventy-five cents more, you can make it a combo with a bottomless basket of chips. And a drink. With free refills. In 1987, the Centers for Disease Control and Prevention reported the average American was no more than 14 percent overweight. Today, the average American is at least 15 percent overweight. But of… Continue reading A fat nation: who’s feeding whom?